Jeffrey Surrell
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March 4, 2026

Why Every Crisis Is a Communications Crisis

In more than three decades of advising organizations through high-stakes situations — from congressional investigations to corporate controversies — one truth has proven consistent: the communications response is almost always more consequential than the crisis itself.

Jeffrey Surrell

Strategic Communications & Public Affairs

Washington, DC

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(202) 236-7039

jeff@shotpointstrategies.com

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